The Nuts and Bolts of Search Engine Optimization

You've launched your blog and have been writing fascinating posts, but only a handful of visitors are finding your site. What can you do to make your blog more discoverable? In this hands-on session you'll learn basic SEO tactics you can undertake to make your blog easier to find and increase traffic to your website. Learn some basic SEO techniques so that readers can search, and find, the content you've carefully crafted.

About Alexandre Brabant

Alex Brabant is the owner of eMarketing 101, a search marketing consultant to the travel and tourism industry.

Before founding eMarketing 101, Alex worked as a eBusiness marketing manager with Intrawest (Resort Reservations Network) where he managed Vancouver.com, WhistlerBlackcomb.com and 40 others leading destination-focused travel Web sites. He also worked as a search marketing specialist for Teligence Communications and as a director of search marketing for Cossette Communications.

Alex is also co-chair and co-founder of the SEMPO Canada Working Group, part of the Search Engine Marketing Professional Organization (SEMPO) and continues his leadership role by building the search marketing industry wherever it is needed.