What Would Mookie Do? How To Do Good on the Web

Da Mayor: Doctor...
Mookie: C'mon, what. What?
Da Mayor: Always do the right thing.
Mookie: That's it?
Da Mayor: That's it.
Mookie: I got it, I'm gone.

From Do The Right Thing (1989)

As the web revolutionizes our lives--how we communicate, how we shop, how we love--it's also making us rethink how we do good. This talk will explore the whole spectrum of ways to 'do good' online--from liking a friend's entry on Facebook up to building pyramids that help others do good like Kiva.org. The talk builds on some thinking I've done over the years, including a talk I gave a few years ago called 1100 Stacies.

I hope to inspire a discussion about what it means to do good online, and to build a catalog of good deeds with the audience. Time permitting, we'll talk about how we judge 'goodness', and maybe even spontaneously make a plan to launch a new online good deed.

About Darren

Co-founder, Capulet Communications, a web marketing company that specializes in technology and social change organizations. Co-author of "Friends with Benefits: A Social Media Marketing Handbook". He speaks regularly about web marketing and emerging technology, and has been quoted as an expert on social media on the CBC, BBC, in Wired, the Wall Street Journal, and dozens of other magazines, and TV and radio programs.

He was once lost in the jungles of Coast Rica for six hours. A howler monkey almost ate him.